How to access Root Cause Analysis?
There are two ways to access a Root Cause Analysis via the toolbox, and via a report.
via Toolbox
Click Toolbox in the navigation bar on the left side of the screen, then select Root Cause Analysis
via a Report
Click the icon at the top of the big number widget, then select 'Root Cause Analysis
Read a root cause analysis
The top layer gives users the big picture - a main waterfall chart with a clear summary of key changes.
Moving deeper, you can discover primary factors, with red and green colors instantly showing positive and negative impacts.
At the deepest level, clicking any factor reveals a detailed breakdown through another waterfall chart, showing exactly what drove those changes.
Waterfall charts visualize changes between two time periods, making it easy to see increases and decreases across different categories.
The system split the analysis into 3 levels, with a maximum of 3 sub-factors per factor:
Level 1 includes the primary factors (e.g., 1. PMAX, 2. No strategy defined, 3. ThruPlay) that have the greatest impact on impression performance.
Level 2 includes set of set of influencing factors of each primary factor.
Level 3 includes a set of influencing factors for each secondary factor. This level is the most granular.
Modify the metric and date range, Add filters
To customize the analysis, you can modify the metric and adjust the date range to focus on the specific period you are interested in.
Additionally, you can add filters to narrow down the results based on criteria such as country, channel or other relevant parameters. This allows for more precise analysis and helps you target the most relevant data for your needs.
Add to report
You can add the tool to a new report or an existing one. The report's date range will be automatically applied.
