For more information about your workspace metrics and a complete list, go to the Metrics page in your Workspace Settings. Click here to learn more.
Main metrics present in spyne data model
Metric | Category | Description |
Spend | Performance | Amount invested in a campaign |
Clicks | Performance | Number of times an ad is clicked on |
CPM | Performance | Cost per thousand impressions Formula: Spend / Impressions x 1 000 |
CTR | Performance | Percentage of users who click on an ad after seeing it Formula: Clicks / Impressions x 100 |
CPC | Performance | Cost per click Formula: Spend / Clicks |
Impressions | Performance | Number of times an ad is displayed |
Metric | Meta | Tiktok | Snapchat | |
Spend | spend | spend | spend | spend |
Clicks | inline_link_clicks* | clicks | clickthrough_1 | swipes |
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Impressions | impressions | impressions | impression_1 + impression_2 | impressions |
*"Clicks (All)" from META are now available via custom conversions. To use it in the ads model, you need to create a custom conversion in your Metrics menu.
Metric | DV360 | Hawk | The Trade Desk | Campaign Manager |
Spend | revenue__adv_currency | total_cost_local | advertiser_cost__adv_currency | media_cost |
Clicks | clicks | clicks | clicks | clicks |
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Impressions | impressions | impressions | impressions | impressions |
Metric | Google Ads | Outbrain (ex Zemanta) | Google Analytics 4 | Eulerian |
Spend | cost_micros | total_spend |
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Clicks | clicks | clicks |
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CTR |
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CPC |
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Impressions | impressions | impressions |
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Other metrics present in spyne data model
Metric | Category | Description |
Conversions | Conversions | Number of times users take a desired action after interacting with an ad |
Conversion Rate | Conversions | Percentage of users who take a desired action after clicking on an ad |
CPA | Conversions | Cost per desired action achieved |
ROAS | Conversions | Return on ad spend indicating the revenue generated for every dollar spent on advertising |
COS | Conversions | Advertising cost as a percent of generated sales |
AOV | Conversions | Average order value from each transaction |
App Install | Conversions | Number of times a mobile application has been downloaded and installed following an interaction with an ad |
Video views | Videos | Total number of times a video ad is viewed |
View Rate | Videos | Percentage of impressions that resulted in a video view |
VTR | Videos | Percentage of ad impressions that resulted in a video being viewed to 100% completion |
Hook Rate | Videos | Percentage of viewers who watched the first 2/3 seconds of a video |
Hold Rate | Videos | Percentage of viewers who kept watching after the first 2/3 seconds of a video |
CPCV | Videos | Cost per completed video view |
Likes | Engagement | Number of positive reactions |
Comments | Engagement | Number of user responses or interactions on a post |
Shares | Engagement | Number of times content is redistributed by users |
Saves | Engagement | Number of times content was saved by users |
Engagement Rate | Engagement | Percentage of engaged sessions |
Impression Share | Search | Percentage of impressions received out of the total available impressions in the market you were targeting |
Top Impressions | Search | Number of times your ad was shown at the top of search results |
Top Impression Share | Search | Percentage of impressions where your ad was shown at the top of search results compared to the total times it could have been shown there |
Sessions | Analytics | Total number of individual user interactions |
New Users | Analytics | Unique visitors who accessed the website for the first time during a specific period |
Page Views | Analytics | Total number of times a webpage has been viewed |
Revenue | Analytics | Total ecommerce revenue |
Follows | Social | Number of users who choose to regularly receive updates from a profile or page |
Profile Visits | Social | Number of times a user profile is visited |
Meta Page Engagement | Social | Total number of interactions with a page including likes, comments, shares, and reactions |
Meta Post Engagement | Social | Total number of interactions with a post including likes, comments, shares, and reactions |
Main dimensions present in spyne data model
Dimension | Category | Description |
Channel | Generic Information | Name of the marketing channel (e.g., Meta, Google PMAX) |
Partner name | Generic Information | Name of the partner or seat (for DSPs) |
Partner Id | Generic Information | Id of the partner or seat (for DSPs) |
Account name | Generic Information | Name of the account |
Account Id | Generic Information | Id of the account |
Campaign name | Generic Information | Name of the campaign |
Campaign Id | Generic Information | Id of the campaign |
Adgroup name | Generic Information | Name of the adgroup |
Adgroup Id | Generic Information | Id of the adgroup |
Adname | Generic Information | Name of the ad |
Ad Id | Generic Information | Id of the ad |
Dimension | Meta | Tiktok | Snapchat | |
Channel | Meta | TikTok | Snapchat | |
Partner name |
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Account name | account_name | name | ad_account_name | ad_account_name |
Account Id | account_id | advertiser_id | ad_account_id | ad_account_id |
Campaign name | campaign_name | campaign_name | campaign_name | campaign_name |
Campaign Id | campaign_id | campaign_id | campaign_id | campaign_id |
Adgroup name | adset_name | adgroup_name | ad_group_name | ad_squad_name |
Adgroup Id | adset_id | adgroup_id | ad_group_id | ad_squad_id |
Adname | ad_name | ad_name | ad_name | ad_name |
Ad Id | ad_id | ad_id | ad_id | ad_id |
Dimension | DV360 | Hawk | The Trade Desk | Campaign Manager |
Channel | DV360 | Hawk | The Trade Desk | Campaign Manager |
Partner name | partner |
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Partner Id | partner_id |
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Account name | advertiser | advertiser | advertiser |
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Account Id | advertiser_id | advertiser | advertiser_id |
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Campaign name | insertion_order | mediaplan | campaign | campaign |
Campaign Id | insertion_order_id | mediaplan_id | campaign_id |
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Adgroup name | line_item | campaigns | ad_group |
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Adgroup Id | line_item_id | campaigns_id | ad_group_id |
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Adname | creative | creative | creative |
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Ad Id | line_item_id + creative_id | campaigns_id + creative_id | creative_id |
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Dimension | Google Ads | Outbrain (ex Zemanta) |
Channel | Depending on campaign_advertising_channel_type DISPLAY → Google Display PERFORMANCE_MAX → Google PMAX SEARCH → Google Search SMART → Google Smart Campaign VIDEO → YouTube LOCAL → Google Local LOCAL_SERVICES → Google Local HOTEL → Google Local SHOPPING → Google Shopping (Any other type) → Google Other | Zemanta |
Partner name | Agency | |
Partner Id | Agency Id | |
Account name | customer_descriptive_name | Account |
Account Id | customer_id | Account Id |
Campaign name | campaign_name | Campaign |
Campaign Id | campaign_id | Campaign Id |
Adgroup name | ad_group_name | Ad Group |
Adgroup Id | ad_group_id | Ad Group Id |
Adname | ad_group_ad_ad_name if not empty else ad_group_id | Creative |
Ad Id | ad_group_ad_ad_id | Ad Group Id + “_” + Creative Id |