AI Analysis is an advanced widget that summarizes the data in your selected widgets, highlights notable trends, and lets you refine the generated text.
What AI Analysis can do
Analyze selected widgets or the entire report (except some widgets listed in What AI Analysis can’t do)
Produce an analysis of a defined length
Follow custom instructions (e.g. “Focus on CPC and CVR”, “Analyze by campaign type”)
Let you manually edit the generated analysis
Detect anomalies and give recommendations (feature in alpha, your feedback is welcome)
What AI Analysis can’t do
Cannot analyze some advanced widget types, e.g. Goals (coming soon)
No edit history or restore option
Tip and tricks
The analysis only uses data displayed in the report. Make sure the widgets contain data and that the date range is correct.
After generating analysis, it does not update automatically if you change the date range. Click Generate with AI again to refresh.
If you use a custom instructions, be as specific as possible. Avoid vague instructions (e.g. “Analyze my performance”).
How to access AI Analysis
You can add the AI Analysis widget when creating or editing a report.
In the Report Builder, open the WIDGETS tab.
Select Advanced widgets.
Drag AI Analysis into the report preview.
Widget Configuration
Data scope
AI Analysis uses the data from the widgets you select and the current date range.
By default, All widgets are included.
Adjust the selection if you want the analysis to focus on specific widgets.
Ensure the selected widgets contain valid data.
Analysis length
Unlimited: AI determines an appropriate length.
Limited: You specify the word count (up to 1,000 words).
Custom instructions (recommended)
Add guidance to adapt the output to your needs. Examples include:
“Focus on CPC and CVR.”
“Analyze by campaign type.”
Open Advanced settings and enter your instructions. Use specific phrasing to achieve the best results.
Edit generated AI analysis
Hover over the widget and select Edit content.
Modify text size, formatting, alignment, bullet points, numbered lists, dividers, or hyperlinks.
To save changes, close the editor or click outside the widget. Changes save automatically.
Note: If you adjust the report’s date range after editing, the analysis will not update automatically. Click Generate with AI again to refresh the content.