Overview
Popcorn metrics measure the performance of TV advertising campaigns. They are organised into two data sources:
Ads: metrics at the individual ad (or ad group) level.
Campaigns: metrics rolled up to the full campaign level.
Within each data source you will find two types of metrics:
Daily metrics: Measured each day. You can sum these values over any date range you select to obtain a total for that period.
Lifetime metrics: A single cumulative value covering the entire life of the ad group, campaign, channel, or time slot. This cannot be summed, it already represents the maximum total.
How to use Popcorn metrics?
When building a report, you must match each lifetime metric to its corresponding dimension level. Using a mismatched combination will produce misleading results.
Matching rule (please read before building reports)
Always pair a metric with the dimension of the same hierarchical level.
✅ Ad Group dimension → use metrics labelled Lifetime Adgroup
✅ Campaign dimension → use metrics labelled Lifetime Campaign
✅ Channel (Chaîne) dimension → use metrics labelled Lifetime Chaîne
✅ Time Slot (Tranche horaire) dimension → use metrics labelled Lifetime Horaire
❌ Do NOT combine a Campaign dimension with an Ad Group lifetime metric — this is logically incorrect.
❌ Channel and Time Slot lifetime metrics should only be used with their corresponding Channel or Time Slot dimension.
Data source: Ads
This data source provides metrics at the individual ad and ad group level. In Popcorn, ads and ad groups are treated as the same.
Daily Metrics (Ads)
These metrics are recorded each day. Select a date range and spyne will sum the daily values automatically to give you a total for that period.
Popcorn GRP Ens 4+: Daily audience reach (GRP) for the full population aged 4 and over.
Popcorn GRP Ens 15+: Daily audience reach (GRP) for the full population aged 15 and over.
Popcorn GRP Ens 25-49: Daily audience reach (GRP) for the 25–49 age group.
Popcorn GRP Cible Camp.: Daily audience reach (GRP) for the primary campaign target audience.
Popcorn GRP Cible Ret.: Daily audience reach (GRP) for the retargeting audience.
Popcorn Contacts Ens 15+: Estimated number of people aged 15+ who saw the ad on a given day.
Popcorn Contacts Cible Ret.: Estimated number of retargeting-audience individuals reached on a given day.
Popcorn Contacts Cible Camp.: Estimated number of campaign-target individuals reached on a given day.
Lifetime Metrics (Adgroup)
These metrics represent the total accumulated value over the entire life of the ad group. They show the maximum cumulative figure and cannot be further aggregated.
Popcorn GRP Ens 4+ Lifetime Adgroup: Cumulative GRP for the full 4+ population, at the ad group level, over the ad group's full life.
Popcorn GRP Ens 15+ Lifetime Adgroup: Cumulative GRP for the full 15+ population, at the ad group level.
Popcorn GRP Ens 25-49 Lifetime Adgroup: Cumulative GRP for the 25–49 age group, at the ad group level.
Popcorn GRP Cible Camp. Lifetime Adgroup: Cumulative GRP for the campaign target audience, at the ad group level.
Popcorn GRP Cible Ret. Lifetime Adgroup: Cumulative GRP for the retargeting audience, at the ad group level.
Popcorn Contacts Ens 15+ Lifetime Adgroup: Total number of 15+ individuals reached over the full life of the ad group.
Popcorn Contacts Cible Camp. Lifetime Adgroup: Total campaign-target contacts over the full life of the ad group.
Popcorn Spend TV Lifetime Adgroup: Total TV advertising spend for this ad group over its full life.
Lifetime Metrics (Campaign)
Campaign-level lifetime metrics aggregate performance across all ad groups within the campaign, from the campaign's start date to its end date.
Popcorn Spend TV Lifetime Campaign : Total TV advertising spend for the campaign over its full life.
Popcorn GRP Ens 4+ Lifetime Campaign : Cumulative GRP for the 4+ population over the full campaign life.
Popcorn GRP Ens 15+ Lifetime Campaign : Cumulative GRP for the 15+ population over the full campaign life.
Popcorn GRP Ens 25-49 Lifetime Campaign : Cumulative GRP for the 25–49 group over the full campaign life.
Popcorn GRP Cible Camp. Lifetime Campaign : Cumulative GRP for the campaign target audience over the full campaign life.
Popcorn GRP Cible Ret. Lifetime Campaign : Cumulative GRP for the retargeting audience over the full campaign life.
Popcorn Contacts Ens 15+ Lifetime Campaign : Total 15+ contacts over the full campaign life.
Popcorn Contacts Cible Camp. Lifetime Campaign : Total campaign-target contacts over the full campaign life.
Lifetime Metrics: Channel (Chaîne)
These metrics break down lifetime performance by individual TV channel. Use them with the Channel (Chaîne) dimension only.
Popcorn Spend TV Lifetime Chaîne : Total TV spend broken down by channel, over the channel's full lifetime.
Popcorn GRP Cible Camp. Lifetime Chaîne : Cumulative GRP for the campaign target audience, broken down by channel.
Popcorn GRP Ens 15+ Lifetime Chaîne : Cumulative GRP for the 15+ population, broken down by channel.
Popcorn GRP Ens 4+ Lifetime Chaîne : Cumulative GRP for the 4+ population, broken down by channel.
Popcorn GRP Ens 25-49 Lifetime Chaîne : Cumulative GRP for the 25–49 group, broken down by channel.
Lifetime Metrics: Time Slot (Tranche horaire)
These metrics break down lifetime performance by broadcast time slot. Use them with the Time Slot (Tranche horaire) dimension only.
Popcorn Spend TV Lifetime Horaire : Total TV spend broken down by time slot, over the time slot's full lifetime.
Popcorn GRP Cible Camp. Lifetime Horaire : Cumulative GRP for the campaign target audience, broken down by time slot.
Popcorn GRP Ens 15+ Lifetime Horaire : Cumulative GRP for the 15+ population, broken down by time slot.
Popcorn GRP Ens 4+ Lifetime Horaire : Cumulative GRP for the 4+ population, broken down by time slot.
Popcorn GRP Ens 25-49 Lifetime Horaire : Cumulative GRP for the 25–49 group, broken down by time slot.
Calculated Metrics (Ads)
The following metrics are derived automatically from other metrics. The formulas below use the metric names you see in reports, so you can understand exactly what is being calculated.
Popcorn CT/GRP Net 20" Lifetime Campaign : Cost per GRP over the full campaign life. Calculated as: Popcorn Spend TV Lifetime Campaign ÷ Popcorn GRP Cible Camp. Lifetime Campaign.
Popcorn CPM Contact Lifetime Campaign : Cost per 1,000 people reached over the full campaign life. Calculated as: 1,000 × Popcorn Spend TV Lifetime Campaign ÷ Popcorn Contacts Cible Camp. Lifetime Campaign.
Popcorn CT/GRP Net 20" Campaign (daily) : Cost per GRP for a given day. Calculated as: Daily Spend ÷ Popcorn GRP Cible Camp. (daily).
Popcorn CPM Contact Campaign (daily) : Cost per 1,000 contacts for a given day. Calculated as: 1,000 × Daily Spend ÷ Popcorn Contacts Cible Camp. (daily).
Data Source: Campaigns
This data source provides metrics rolled up to the campaign level. It is the recommended starting point for high-level campaign performance reviews.
Daily Metrics (Campaign)
Identical to the Ads data source. These are the same daily metrics summed at the campaign level across all ad groups.
Lifetime Metrics (Campaign)
Identical to the Ads data source. The same metrics are available at the campaign level.
Calculated Metrics (Campaign)
Identical to the Ads data source. The same metrics are available at the campaign level.