Skip to main content

Creating Short Campaign Name Aliases

If your campaign names are long and complex, you can use the Dimension Mapping tool to create shorter aliases. This makes it easier to group and display campaign names under compact, readable labels across all spyne tools and reports.

💡 Tip: This feature is especially useful if your campaigns follow a naming convention with separators (e.g., underscores), and you only need specific segments for reporting purposes.

What is a short campaign name alias?

A short campaign name alias is a custom dimension you create using Dimension Mapping. Instead of displaying the full campaign name, spyne extracts and combines specific parts of it to generate a shorter, more meaningful label.

For instance :

Original campaign name

Short alias

FR_Awareness_Video_Q1_2025

Awareness_Video

US_Retargeting_Static_Q2_2025

Retargeting_Static

How to create a short campaign name alias?

Step 1: Access Dimension Mapping

  1. Click your avatar at the bottom of the page, then select Workspace Settings.

  2. From the navigation bar, select Dimension Mapping in the Workspace section.

Step 2: Create a new dimension

  1. Click Create dimension at the top right of the page.

  2. Configure the dimension details:

    • Scope: Campaign level

    • Name: e.g., Short Campaign Name

    • Description (optional): Add context for other users, e.g., "Shortened alias using segments 2 and 3 of the campaign name."

Step 3: Set up the extraction rule

  1. Click + Add rule.

  2. Select the channel the rule applies to (e.g., Snapchat, Meta, TikTok). You can create different rules per channel since naming conventions may vary.

  1. In the Then section, configure the first extraction step:

    • Select Split value

    • Set the separator used in your campaign name (e.g., _ for underscores)

    • Enter the position of the segment you want to extract (e.g., 2 for the second segment)

  2. Click + Add step to concatenate additional segments:

    • Add a Text value step and type the separator you want in the alias (e.g., _)

    • Add another Split value step with the same separator, and enter the next position (e.g., 3)

You can add as many steps as needed to build the alias that best fits your naming convention.

Step 4: Test the rule

Click Test to preview how your campaign names will be transformed. The result will show the short aliases generated by your rule, so you can validate before saving.

Tips

💡 Use different rules per channel

Campaign naming conventions often differ by platform. You can create one rule per channel within the same dimension, each with its own separator and segment logic.

💡 Reuse your short alias everywhere

Once created, the dimension is available throughout spyne: in charts, filters, goals, and spyneAI — just like any default dimension.

💡 Combine with the original Campaign Name

The short alias dimension complements the original Campaign Name. You can keep both in your reports to retain full traceability while displaying cleaner labels in charts.

📹 Video walkthrough:

Did this answer your question?