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spyne gather data from all connected platforms (Meta, Google, Analytics…) and lets you customize your reports.
The platforms store their data at different levels with different granularity, for example some data are available at Campaign level but not at Ad level, or delivery breakdowns by age and gender do not offer the same range of details for privacy reasons.
In order to build custom reports, you need to select which data model you want to select your metrics from.
Data sources only define the metrics you can use in your reports, they do not include dimensions by default. To analyze data by dimensions (e.g., channel, platform, or country), you must select the dimension in the widget settings. If you want to focus on a specific value within a dimension (e.g., Meta channel), you can apply a filter to a specific widget or to the entire report.
To select a metric, you need to select a data source first. You’ll find bellow the detail of metrics available per data model.
From the widget’s settings
1. First, select a data source among the following data sources:
Main sources: Ads, Keywords
Delivery breakdown: Campaign Delivery by Pacing, Ads Delivery by Conversion/ Age/ Country/ Device/ Gender/ Split/ Site/ Product
Site analytics: Analytics, Breakdown by Age/ Country/ Device/ Gender/ Source
2. Then, select a metric from a list of all metrics, including:
Performance (ie: Reach, Impressions, Clicks)
Video (ie: Video views, Video views P50, VTR)
Engagement (ie: Likes, Shares, Comments)
Conversions (ie: Number of conversions, Conversions value)
Search (ie: Top Impression Share, Impression Share)
Main sources
Here you’ll find the most common metrics for your reporting.
Ads
This is the most common data source. Here are the metrics associated with this data source:
Performance
Spend, Reach, Impressions, Clicks, CTR, CPM, CPC, Swipes, Swipe Up Rate
Reach
Cumulative Daily Reach, Average Daily Reach, Average Daily Frequency
Videos
Video views, Video views P25, Video views P50, Video views P75, Video views P100, Video Completion Rate, VTR, CPV, CPCV
Engagement
Shares, Likes, Comments, Follows, Profile Visits
Conversions
Conversions, Conversions value, All Conversions, All conversions value, Conversion rate, CPA, AOV, ROAS (from advertising platforms)
Analytics
Analytics Conversions, Analytics conversions value, Analytics Conversion rate, Analytics CPA, Analytics AOV, Analytics ROAS (from analytics tool)
Search
Top Impression Share, Impression Share, Top Impressions, Eligible Impressions, Eligible Top Impressions
Apps
App Intalls
Keywords
Performance
Spend, Reach, Impressions, Clicks, CTR, CPM, CPC, Swipes, Swipe Up Rate
Videos
Video views, Video views P25, Video views P50, Video views P75, Video views P100, Video Completion Rate, VTR, CPV, CPCV
Engagement
Shares, Likes, Comments, Follows, Profile Visits
Conversions
Conversions, Conversions value, All Conversions, All conversions value, Conversion rate, CPA, AOV, ROAS (from advertising platforms)
Search
Top Impression Share, Impression Share, Top Impressions, Eligible Impressions, Eligible Top Impressions
Delivery breakdown
Data is fetched from platforms (Meta, Google Ads, Snapchat, etc.) at the campaign level and allow to deep dive into specific of the actual delivery as reported by the platforms by Age, Country, Device, Gender, Conversion or Spend Pacing.
Campaign Pacing
Here are the metrics associated with this data source:
Budget, Spend %, Cumulative spend, Target cumulative spend, Campaign duration (days), Time elapsed %, Spend projection %
Ads delivery by Age/ Country/ Device/ Gender /Split/ Site/ Product/ Platform/ Placement
To break down by age, gender, country, device, split, site, product, platform, placement first select the data source: Delivery Breakdown, then choose the dimension (Age, Gender, Country, Split ID, Split name, etc.).
Here are the metrics associated with this data source
Performance
Spend, Reach, Impressions, Clicks, CTR, CPM, CPC
Reach
Cumulative Daily Reach, Average Daily Reach, Average Daily Frequency
Videos
Video views, Video views P25, Video views P50, Video views P75, Video views P100, Video Completion Rate, VTR, CPV, CPCV
Engagement
Shares, Likes, Comments, Follows, Profile Visits
Conversions
Conversions, Conversions value, All Conversions, All conversions value, Conversion rate, , CPA, AOV, ROAS
Breakdown By Connector
The breakdown options vary depending on the specific connectors.
Adform: Conversion
Aidem: Conversion, Site
Amazon Ads: Conversion, Site
Amazon Vendor: Conversion
Apple Ads: Conversion
Campaign Manager 360: Conversion
Criteo: Conversion
Custom CSV: Conversion
DV360: Conversion, Site, Site by Conversion
Google Ad Manager: Device
Google Ads: Age, Conversion, Gender, Device, Country, Product
Hawk: Conversion, Device, Site
Kwanko: Conversion
Meta: Age, Conversion, Gender, Device, Placement, Platform, Country
Meta Organic: Conversion
Microsoft Advertising: Age, Conversion, Gender, Device, Country
Outbrain Amplify: Conversion
Pinterest: Conversion
Reddit Ads: Conversion
Search Ads 360: Age, Conversion, Gender, Device, Country
Snapchat Marketing: Conversion
Taboola: Conversion, Site
Teads: Conversion, Site
The Trade Desk: Conversion, Deal, Site
TikTok Marketing: Age, Conversion
Xandr: Conversion, Split, Site
Zemanta: Conversion, Site
Analytics
Here are the metrics associated with this data source
Sales number, Revenue, Adds to Cart
Users, Sessions, Page Views, Average Session Duration, Bounce rate, Pages per session, Sessions per user, Total sessions durations, Total bounces
Breakdown by Age/ Country/ Device/ Gender/ Source
Here are the metrics associated with this data source
Users, Sessions, Page Views, Average Session Duration, Bounce rate, Pages per session, Sessions per user, Total sessions durations, Total bounces