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Media & activation
Google Ads (incl. PMax, Search, Display, Shopping, etc…) Google SA 360 Google DV 360 Xandr The Trade Desk Teads Zemanta (Outbrain DSP) Adlook Freewheel Meta Ads (Facebook & Instagram) Meta organic Tiktok Bing Twitter / X Snapchat Pinterrest Linkedin Linkedin Organic Youtube Criteo Teads Amazon Ads Koddi Adara Adyoulike Mailchimp Ogury Freewheel AudienceXpress Outbrain Amplify Aidem
PMAX campaigns (Google & Microsoft) only exist at the campaign level. They do not have actual ad groups or individual ads.
To ensure a consistent and unified view, PMAX data is also surfaced at the ad group and ad levels on spyne. This allows you to use PMAX data in the same way as other campaign types, regardless of the analysis level you select.
Ad servers
Google Campaign Manager
Adform
Note : spyne allows users to input their adserver CPM & budget directly in spyne for a comprehensive overview of media investments.
Third party measurment
IAS XPLN DK (Carbon footprint)
Sitecentric
Google Analytics 4 Google Analytics 360 Eulerian Piano
Direct integration (no public API)
Gsheet (self serve) CSV via email (self serve) Big Query Snowflake Custom CRM (ex : Salesforce) Ad hoc API integration