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Pour plus d’informations sur les métriques de votre workspace, rendez-vous sur la page Metrics dans les paramètres du workspace. Cliquez ici pour en savoir plus.
Main metrics present in spyne data model
Metric | Category | Description |
Spend | Performance | Amount invested in a campaign |
Clicks | Performance | Number of times an ad is clicked on |
CPM | Performance | Cost per thousand impressions Formula: Spend / Impressions x 1 000 |
CTR | Performance | Percentage of users who click on an ad after seeing it Formula: Clicks / Impressions x 100 |
CPC | Performance | Cost per click Formula: Spend / Clicks |
Impressions | Performance | Number of times an ad is displayed |
Metric | Meta | Tiktok | Snapchat | |
Spend | spend | spend | spend | spend |
Clicks | inline_link_clicks* | clicks | clickthrough_1 | swipes |
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Impressions | impressions | impressions | impression_1 + impression_2 | impressions |
*Il est désormais possible de remonter les "Clicks (All)" de META via les custom conversion. Pour l'utiliser sous le modèle ads, il faut créer une custom conversion dans votre menu Metrics.
Metric | DV360 | Hawk | The Trade Desk | Campaign Manager |
Spend | revenue__adv_currency | total_cost_local | advertiser_cost__adv_currency | media_cost |
Clicks | clicks | clicks | clicks | clicks |
CPM |
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CTR |
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CPC |
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Impressions | impressions | impressions | impressions | impressions |
Metric | Google Ads | Outbrain (ex Zemanta) | Google Analytics 4 | Eulerian |
Spend | cost_micros | total_spend |
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Clicks | clicks | clicks |
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CTR |
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CPC |
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Impressions | impressions | impressions |
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Other metrics present in spyne data model
Metric | Category | Description |
Conversions | Conversions | Number of times users take a desired action after interacting with an ad |
Conversion Rate | Conversions | Percentage of users who take a desired action after clicking on an ad |
CPA | Conversions | Cost per desired action achieved |
ROAS | Conversions | Return on ad spend indicating the revenue generated for every dollar spent on advertising |
COS | Conversions | Advertising cost as a percent of generated sales |
AOV | Conversions | Average order value from each transaction |
App Install | Conversions | Number of times a mobile application has been downloaded and installed following an interaction with an ad |
Video views | Videos | Total number of times a video ad is viewed |
View Rate | Videos | Percentage of impressions that resulted in a video view |
VTR | Videos | Percentage of ad impressions that resulted in a video being viewed to 100% completion |
Hook Rate | Videos | Percentage of viewers who watched the first 2/3 seconds of a video |
Hold Rate | Videos | Percentage of viewers who kept watching after the first 2/3 seconds of a video |
CPCV | Videos | Cost per completed video view |
Likes | Engagement | Number of positive reactions |
Comments | Engagement | Number of user responses or interactions on a post |
Shares | Engagement | Number of times content is redistributed by users |
Saves | Engagement | Number of times content was saved by users |
Engagement Rate | Engagement | Percentage of engaged sessions |
Impression Share | Search | Percentage of impressions received out of the total available impressions in the market you were targeting |
Top Impressions | Search | Number of times your ad was shown at the top of search results |
Top Impression Share | Search | Percentage of impressions where your ad was shown at the top of search results compared to the total times it could have been shown there |
Sessions | Analytics | Total number of individual user interactions |
New Users | Analytics | Unique visitors who accessed the website for the first time during a specific period |
Page Views | Analytics | Total number of times a webpage has been viewed |
Revenue | Analytics | Total ecommerce revenue |
Follows | Social | Number of users who choose to regularly receive updates from a profile or page |
Profile Visits | Social | Number of times a user profile is visited |
Meta Page Engagement | Social | Total number of interactions with a page including likes, comments, shares, and reactions |
Meta Post Engagement | Social | Total number of interactions with a post including likes, comments, shares, and reactions |
Main dimensions present in spyne data model
Dimension | Category | Description |
Channel | Generic Information | Name of the marketing channel (e.g., Meta, Google PMAX) |
Partner name | Generic Information | Name of the partner or seat (for DSPs) |
Partner Id | Generic Information | Id of the partner or seat (for DSPs) |
Account name | Generic Information | Name of the account |
Account Id | Generic Information | Id of the account |
Campaign name | Generic Information | Name of the campaign |
Campaign Id | Generic Information | Id of the campaign |
Adgroup name | Generic Information | Name of the adgroup |
Adgroup Id | Generic Information | Id of the adgroup |
Adname | Generic Information | Name of the ad |
Ad Id | Generic Information | Id of the ad |
Dimension | Meta | Tiktok | Snapchat | |
Channel | Meta | TikTok | Snapchat | |
Partner name |
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Account name | account_name | name | ad_account_name | ad_account_name |
Account Id | account_id | advertiser_id | ad_account_id | ad_account_id |
Campaign name | campaign_name | campaign_name | campaign_name | campaign_name |
Campaign Id | campaign_id | campaign_id | campaign_id | campaign_id |
Adgroup name | adset_name | adgroup_name | ad_group_name | ad_squad_name |
Adgroup Id | adset_id | adgroup_id | ad_group_id | ad_squad_id |
Adname | ad_name | ad_name | ad_name | ad_name |
Ad Id | ad_id | ad_id | ad_id | ad_id |
Dimension | DV360 | Hawk | The Trade Desk | Campaign Manager |
Channel | DV360 | Hawk | The Trade Desk | Campaign Manager |
Partner name | partner |
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Partner Id | partner_id |
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Account name | advertiser | advertiser | advertiser |
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Account Id | advertiser_id | advertiser | advertiser_id |
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Campaign name | insertion_order | mediaplan | campaign | campaign |
Campaign Id | insertion_order_id | mediaplan_id | campaign_id |
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Adgroup name | line_item | campaigns | ad_group |
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Adgroup Id | line_item_id | campaigns_id | ad_group_id |
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Adname | creative | creative | creative |
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Ad Id | line_item_id + creative_id | campaigns_id + creative_id | creative_id |
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Dimension | Google Ads | Outbrain (ex Zemanta) |
Channel | Depending on campaign_advertising_channel_type DISPLAY → Google Display PERFORMANCE_MAX → Google PMAX SEARCH → Google Search SMART → Google Smart Campaign VIDEO → YouTube LOCAL → Google Local LOCAL_SERVICES → Google Local HOTEL → Google Local SHOPPING → Google Shopping (Any other type) → Google Other | Zemanta |
Partner name | Agency | |
Partner Id | Agency Id | |
Account name | customer_descriptive_name | Account |
Account Id | customer_id | Account Id |
Campaign name | campaign_name | Campaign |
Campaign Id | campaign_id | Campaign Id |
Adgroup name | ad_group_name | Ad Group |
Adgroup Id | ad_group_id | Ad Group Id |
Adname | ad_group_ad_ad_name if not empty else ad_group_id | Creative |
Ad Id | ad_group_ad_ad_id | Ad Group Id + “_” + Creative Id |