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Pour plus d’informations sur les métriques de votre workspace, rendez-vous sur la page Metrics dans les paramètres du workspace. Cliquez ici pour en savoir plus.
Main metrics present in spyne data model
Metric | Category | Description |
Spend | Performance | Amount invested in a campaign |
Clicks | Performance | Number of times an ad is clicked on |
CPM | Performance | Cost per thousand impressions Formula: Spend / Impressions x 1 000 |
CTR | Performance | Percentage of users who click on an ad after seeing it Formula: Clicks / Impressions x 100 |
CPC | Performance | Cost per click Formula: Spend / Clicks |
Impressions | Performance | Number of times an ad is displayed |
Metric | Meta | Tiktok | Snapchat | |
Spend | spend | spend | spend | spend |
Clicks | inline_link_clicks* | clicks | clickthrough_1 | swipes |
CPM |
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CTR |
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CPC |
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Impressions | impressions | impressions | impression_1 + impression_2 | impressions |
*Il est désormais possible de remonter les "Clicks (All)" de META via les custom conversion. Pour l'utiliser sous le modèle ads, il faut créer une custom conversion dans votre menu Metrics.
Metric | DV360 | Hawk | The Trade Desk | Campaign Manager |
Spend | revenue__adv_currency | total_cost_local | advertiser_cost__adv_currency | media_cost |
Clicks | clicks | clicks | clicks | clicks |
CPM |
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CTR |
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CPC |
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Impressions | impressions | impressions | impressions | impressions |
Metric | Google Ads | Outbrain (ex Zemanta) | Google Analytics 4 | Eulerian |
Spend | cost_micros | total_spend |
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Clicks | clicks | clicks |
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CPM |
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CTR |
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CPC |
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Impressions | impressions | impressions |
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Main dimensions present in spyne data model
Dimension | Category | Description |
Channel type | Generic Information | Name of the marketing channel type (e.g., SEA, social) |
Channel group | Generic Information | Name of the marketing channel group (e.g., Meta, Google) |
Channel | Generic Information | Name of the marketing channel (e.g., Meta, Google PMAX) |
Partner name | Generic Information | Name of the partner or seat (for DSPs) |
Partner Id | Generic Information | Id of the partner or seat (for DSPs) |
Account name | Generic Information | Name of the account |
Account Id | Generic Information | Id of the account |
Campaign name | Generic Information | Name of the campaign |
Campaign Id | Generic Information | Id of the campaign |
Adgroup name | Generic Information | Name of the adgroup |
Adgroup Id | Generic Information | Id of the adgroup |
Adname | Generic Information | Name of the ad |
Ad Id | Generic Information | Id of the ad |
Metric | Meta | Tiktok | Snapchat | |
Channel type | Social | Social | Social | Social |
Channel group | Meta | TikTok | Snapchat | |
Channel | Meta | TikTok | Snapchat | |
Partner name |
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Partner Id |
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Account name | account_name | name | ad_account_name | ad_account_name |
Account Id | account_id | advertiser_id | ad_account_id | ad_account_id |
Campaign name | campaign_name | campaign_name | campaign_name | campaign_name |
Campaign Id | campaign_id | campaign_id | campaign_id | campaign_id |
Adgroup name | adset_name | adgroup_name | ad_group_name | ad_squad_name |
Adgroup Id | adset_id | adgroup_id | ad_group_id | ad_squad_id |
Adname | ad_name | ad_name | ad_name | ad_name |
Ad Id | ad_id | ad_id | ad_id | ad_id |
Metric | DV360 | Hawk | The Trade Desk | Campaign Manager |
Channel type | Mixed Media | Mixed Media | Mixed Media | Mixed Media |
Channel group | DV360 | Hawk | The Trade Desk | Campaign Manager |
Channel | DV360 | Hawk | The Trade Desk | Campaign Manager |
Partner name | partner |
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Partner Id | partner_id |
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Account name | advertiser | advertiser | advertiser |
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Account Id | advertiser_id | advertiser | advertiser_id |
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Campaign name | insertion_order | mediaplan | campaign | campaign |
Campaign Id | insertion_order_id | mediaplan_id | campaign_id |
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Adgroup name | line_item | campaigns | ad_group |
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Adgroup Id | line_item_id | campaigns_id | ad_group_id |
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Adname | creative | creative | creative |
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Ad Id | line_item_id + creative_id | campaigns_id + creative_id | creative_id |
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Metric | Google Ads | Outbrain (ex Zemanta) |
Channel type | SEA | Mixed Media |
Channel group | Zemanta | |
Channel | Depending on campaign_advertising_channel_type DISPLAY → Google Display PERFORMANCE_MAX → Google PMAX SEARCH → Google Search SMART → Google Smart Campaign VIDEO → YouTube LOCAL → Google Local LOCAL_SERVICES → Google Local HOTEL → Google Local SHOPPING → Google Shopping (Any other type) → Google Other | Zemanta |
Partner name | Agency | |
Partner Id | Agency Id | |
Account name | customer_descriptive_name | Account |
Account Id | customer_id | Account Id |
Campaign name | campaign_name | Campaign |
Campaign Id | campaign_id | Campaign Id |
Adgroup name | ad_group_name | Ad Group |
Adgroup Id | ad_group_id | Ad Group Id |
Adname | ad_group_ad_ad_name if not empty else ad_group_id | Creative |
Ad Id | ad_group_ad_ad_id | Ad Group Id + “_” + Creative Id |