This feature becomes available when you configure Analytics Matching rules. Learn how to set up rules here.
How to access Analytics Matching Monitoring
Click Data Status in the navigation bar on the left side of the screen.
Or, via the View details link in the Issue Overview.
Analytics Matching Monitoring
Unmatched Ad Platforms: Data from advertising platforms couldn't be matched with analytics data.
Successfully Matched: Data from advertising platforms is successfully matched with analytics.
Inactive or Small Campaigns/Ad Groups/Ads: These may be excluded due to low activity or volume.
How to fix mismatches
Edit tracking links directly in your advertising platforms.
Or, go to Analytics Matching in your Workspace Settings to update your matching rules