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Google Ads v23 vs SA360

Metric availability by Data Model

Not all metrics available in Google Ads v23 are supported in SA360 (Search Ads 360), and availability also depends on the data model you're working with (Ads or Keywords).

This article helps you understand which metrics you can use depending on your data source and the level of analysis you need. Use the tables below to check availability before building your reports, so you don't configure metrics that won't return data.

Data model: Ads

Métrique

Google Ads v23

SA360

absolute_top_impression_percentage

✅ Available

❌ Unavailable

active_view_audibility_invalid_givt_measurable_impressions_rate

✅ Available

❌ Unavailable

active_view_audibility_invalid_measurable_impressions_rate

✅ Available

❌ Unavailable

active_view_audibility_measurable_impressions

✅ Available

❌ Unavailable

active_view_audibility_measurable_impressions_rate

✅ Available

❌ Unavailable

active_view_audible_impressions

✅ Available

❌ Unavailable

active_view_audible_impressions_rate

✅ Available

❌ Unavailable

active_view_audible_quartile_p100_rate

✅ Available

❌ Unavailable

active_view_audible_quartile_p25_rate

✅ Available

❌ Unavailable

active_view_audible_quartile_p50_rate

✅ Available

❌ Unavailable

active_view_audible_quartile_p75_rate

✅ Available

❌ Unavailable

active_view_audible_thirty_seconds_impressions

✅ Available

❌ Unavailable

active_view_audible_thirty_seconds_impressions_rate

✅ Available

❌ Unavailable

active_view_audible_two_seconds_impressions

✅ Available

❌ Unavailable

active_view_audible_two_seconds_impressions_rate

✅ Available

❌ Unavailable

active_view_cpm

✅ Available

❌ Unavailable

active_view_ctr

✅ Available

❌ Unavailable

active_view_impressions

✅ Available

❌ Unavailable

active_view_measurability

✅ Available

❌ Unavailable

active_view_measurable_cost_micros

✅ Available

❌ Unavailable

active_view_measurable_impressions

✅ Available

❌ Unavailable

active_view_viewability

✅ Available

❌ Unavailable

all_conversions

✅ Available

✅ Available

all_conversions_by_conversion_date

✅ Available

✅ Available

all_conversions_from_interactions_rate

✅ Available

❌ Unavailable

all_conversions_from_interactions_value_per_interaction

✅ Available

❌ Unavailable

all_conversions_value

✅ Available

✅ Available

all_conversions_value_by_conversion_date

✅ Available

✅ Available

all_conversions_value_per_cost

✅ Available

❌ Unavailable

all_new_customer_lifetime_value

✅ Available

❌ Unavailable

average_cart_size

✅ Available

✅ Available

average_cost

✅ Available

❌ Unavailable

average_cpc

✅ Available

✅ Available

average_cpe

✅ Available

❌ Unavailable

average_cpm

✅ Available

✅ Available

average_order_value_micros

✅ Available

✅ Available

average_page_views

✅ Available

❌ Unavailable

average_time_on_site

✅ Available

❌ Unavailable

average_video_watch_time_duration_millis

✅ Available

❌ Unavailable

bounce_rate

✅ Available

❌ Unavailable

clicks

✅ Available

✅ Available

client_account_conversions

❌ Unavailable

✅ Available

client_account_conversions_value

❌ Unavailable

✅ Available

client_account_view_through_conversions

❌ Unavailable

✅ Available

conversions

✅ Available

✅ Available

conversions_by_conversion_date

✅ Available

❌ Unavailable

conversions_from_interactions_rate

✅ Available

❌ Unavailable

conversions_from_interactions_value_per_interaction

✅ Available

❌ Unavailable

conversions_value

✅ Available

✅ Available

conversions_value_by_conversion_date

✅ Available

❌ Unavailable

conversions_value_per_cost

✅ Available

❌ Unavailable

cost_converted_currency_per_platform_comparable_conversion

✅ Available

❌ Unavailable

cost_micros

✅ Available

✅ Available

cost_of_goods_sold_micros

✅ Available

✅ Available

cost_per_all_conversions

✅ Available

❌ Unavailable

cost_per_conversion

✅ Available

❌ Unavailable

cost_per_current_model_attributed_conversion

✅ Available

❌ Unavailable

cost_per_platform_comparable_conversion

✅ Available

❌ Unavailable

cross_device_conversions

✅ Available

✅ Available

cross_device_conversions_by_conversion_date

❌ Unavailable

✅ Available

cross_device_conversions_value

❌ Unavailable

✅ Available

cross_device_conversions_value_by_conversion_date

❌ Unavailable

✅ Available

cross_device_conversions_value_micros

✅ Available

❌ Unavailable

cross_sell_cost_of_goods_sold_micros

✅ Available

✅ Available

cross_sell_gross_profit_micros

✅ Available

✅ Available

cross_sell_revenue_micros

✅ Available

✅ Available

cross_sell_units_sold

✅ Available

✅ Available

ctr

✅ Available

✅ Available

current_model_attributed_conversions

✅ Available

❌ Unavailable

current_model_attributed_conversions_from_interactions_rate

✅ Available

❌ Unavailable

current_model_attributed_conversions_from_interactions_value_per_interaction

✅ Available

❌ Unavailable

current_model_attributed_conversions_value

✅ Available

❌ Unavailable

current_model_attributed_conversions_value_per_cost

✅ Available

❌ Unavailable

engagement_rate

✅ Available

❌ Unavailable

engagements

✅ Available

❌ Unavailable

gmail_forwards

✅ Available

❌ Unavailable

gmail_saves

✅ Available

❌ Unavailable

gmail_secondary_clicks

✅ Available

❌ Unavailable

gross_profit_margin

✅ Available

✅ Available

gross_profit_micros

✅ Available

✅ Available

impressions

✅ Available

✅ Available

interaction_event_types

✅ Available

❌ Unavailable

interaction_rate

✅ Available

❌ Unavailable

interactions

✅ Available

❌ Unavailable

lead_cost_of_goods_sold_micros

✅ Available

✅ Available

lead_gross_profit_micros

✅ Available

✅ Available

lead_revenue_micros

✅ Available

✅ Available

lead_units_sold

✅ Available

❌ Unavailable

new_customer_lifetime_value

✅ Available

❌ Unavailable

orders

✅ Available

✅ Available

percent_new_visitors

✅ Available

❌ Unavailable

phone_calls

✅ Available

❌ Unavailable

phone_impressions

✅ Available

❌ Unavailable

phone_through_rate

✅ Available

❌ Unavailable

platform_comparable_conversions

✅ Available

❌ Unavailable

platform_comparable_conversions_by_conversion_date

✅ Available

❌ Unavailable

platform_comparable_conversions_from_interactions_rate

✅ Available

❌ Unavailable

platform_comparable_conversions_from_interactions_value_per_interaction

✅ Available

❌ Unavailable

platform_comparable_conversions_value

✅ Available

❌ Unavailable

platform_comparable_conversions_value_by_conversion_date

✅ Available

❌ Unavailable

platform_comparable_conversions_value_per_cost

✅ Available

❌ Unavailable

revenue_micros

✅ Available

✅ Available

top_impression_percentage

✅ Available

❌ Unavailable

trueview_average_cpv

✅ Available

❌ Unavailable

units_sold

✅ Available

✅ Available

value_per_all_conversions

✅ Available

❌ Unavailable

value_per_all_conversions_by_conversion_date

✅ Available

❌ Unavailable

value_per_conversion

✅ Available

❌ Unavailable

value_per_conversions_by_conversion_date

✅ Available

❌ Unavailable

value_per_current_model_attributed_conversion

✅ Available

❌ Unavailable

value_per_platform_comparable_conversion

✅ Available

❌ Unavailable

value_per_platform_comparable_conversions_by_conversion_date

✅ Available

❌ Unavailable

video_quartile_p100_rate

✅ Available

❌ Unavailable

video_quartile_p25_rate

✅ Available

❌ Unavailable

video_quartile_p50_rate

✅ Available

❌ Unavailable

video_quartile_p75_rate

✅ Available

❌ Unavailable

video_trueview_view_rate

✅ Available

❌ Unavailable

video_trueview_view_rate_in_feed

✅ Available

❌ Unavailable

video_trueview_view_rate_in_stream

✅ Available

❌ Unavailable

video_trueview_view_rate_shorts

✅ Available

❌ Unavailable

video_trueview_views

✅ Available

❌ Unavailable

video_watch_time_duration_millis

✅ Available

❌ Unavailable

view_through_conversions

✅ Available

❌ Unavailable

visits

❌ Unavailable

✅ Available

Data model : Keywords

Métrique

Google Ads v23

SA360

absolute_top_impression_percentage

✅ Available

❌ Unavailable

active_view_cpm

✅ Available

❌ Unavailable

active_view_ctr

✅ Available

❌ Unavailable

active_view_impressions

✅ Available

❌ Unavailable

active_view_measurability

✅ Available

❌ Unavailable

active_view_measurable_cost_micros

✅ Available

❌ Unavailable

active_view_measurable_impressions

✅ Available

❌ Unavailable

active_view_viewability

✅ Available

❌ Unavailable

all_conversions

✅ Available

✅ Available

all_conversions_by_conversion_date

✅ Available

✅ Available

all_conversions_from_interactions_rate

✅ Available

✅ Available

all_conversions_from_interactions_value_per_interaction

✅ Available

✅ Available

all_conversions_value

✅ Available

✅ Available

all_conversions_value_by_conversion_date

✅ Available

✅ Available

all_conversions_value_per_cost

✅ Available

❌ Unavailable

auction_insight_search_absolute_top_impression_percentage

✅ Available

❌ Unavailable

auction_insight_search_impression_share

✅ Available

❌ Unavailable

auction_insight_search_outranking_share

✅ Available

❌ Unavailable

auction_insight_search_overlap_rate

✅ Available

❌ Unavailable

auction_insight_search_position_above_rate

✅ Available

❌ Unavailable

auction_insight_search_top_impression_percentage

✅ Available

❌ Unavailable

average_cart_size

✅ Available

✅ Available

average_cost

✅ Available

❌ Unavailable

average_cpc

✅ Available

✅ Available

average_cpe

✅ Available

❌ Unavailable

average_cpm

✅ Available

✅ Available

average_order_value_micros

✅ Available

✅ Available

average_page_views

✅ Available

❌ Unavailable

average_quality_score

❌ Unavailable

✅ Available

average_time_on_site

✅ Available

❌ Unavailable

bounce_rate

✅ Available

❌ Unavailable

clicks

✅ Available

✅ Available

client_account_conversions

❌ Unavailable

✅ Available

client_account_conversions_value

❌ Unavailable

✅ Available

client_account_view_through_conversions

❌ Unavailable

✅ Available

conversions

✅ Available

✅ Available

conversions_by_conversion_date

✅ Available

❌ Unavailable

conversions_from_interactions_rate

✅ Available

❌ Unavailable

conversions_value

✅ Available

✅ Available

conversions_value_by_conversion_date

✅ Available

❌ Unavailable

conversions_value_per_cost

✅ Available

❌ Unavailable

cost_micros

✅ Available

✅ Available

cost_of_goods_sold_micros

✅ Available

✅ Available

cost_per_all_conversions

✅ Available

✅ Available

cost_per_conversion

✅ Available

✅ Available

cost_per_current_model_attributed_conversion

✅ Available

❌ Unavailable

cross_device_conversions

✅ Available

✅ Available

cross_device_conversions_by_conversion_date

❌ Unavailable

✅ Available

cross_device_conversions_value

❌ Unavailable

✅ Available

cross_device_conversions_value_by_conversion_date

❌ Unavailable

✅ Available

cross_device_conversions_value_micros

✅ Available

❌ Unavailable

cross_sell_cost_of_goods_sold_micros

✅ Available

✅ Available

cross_sell_gross_profit_micros

✅ Available

✅ Available

cross_sell_revenue_micros

✅ Available

✅ Available

cross_sell_units_sold

✅ Available

✅ Available

ctr

✅ Available

✅ Available

current_model_attributed_conversions

✅ Available

❌ Unavailable

current_model_attributed_conversions_from_interactions_rate

✅ Available

❌ Unavailable

current_model_attributed_conversions_from_interactions_value_per_interaction

✅ Available

❌ Unavailable

current_model_attributed_conversions_value

✅ Available

❌ Unavailable

current_model_attributed_conversions_value_per_cost

✅ Available

❌ Unavailable

engagement_rate

✅ Available

❌ Unavailable

engagements

✅ Available

❌ Unavailable

gmail_forwards

✅ Available

❌ Unavailable

gmail_saves

✅ Available

❌ Unavailable

gmail_secondary_clicks

✅ Available

❌ Unavailable

gross_profit_margin

✅ Available

✅ Available

gross_profit_micros

✅ Available

✅ Available

historical_creative_quality_score

✅ Available

❌ Unavailable

historical_landing_page_quality_score

✅ Available

❌ Unavailable

historical_quality_score

✅ Available

✅ Available

historical_search_predicted_ctr

✅ Available

❌ Unavailable

impressions

✅ Available

✅ Available

interaction_event_types

✅ Available

❌ Unavailable

interaction_rate

✅ Available

❌ Unavailable

interactions

✅ Available

❌ Unavailable

lead_cost_of_goods_sold_micros

✅ Available

✅ Available

lead_gross_profit_micros

✅ Available

✅ Available

lead_revenue_micros

✅ Available

✅ Available

lead_units_sold

✅ Available

❌ Unavailable

orders

✅ Available

✅ Available

percent_new_visitors

✅ Available

❌ Unavailable

phone_calls

✅ Available

❌ Unavailable

revenue_micros

✅ Available

✅ Available

search_absolute_top_impression_share

✅ Available

❌ Unavailable

search_budget_lost_absolute_top_impression_share

✅ Available

❌ Unavailable

search_budget_lost_impression_share

✅ Available

❌ Unavailable

search_budget_lost_top_impression_share

✅ Available

❌ Unavailable

search_click_share

✅ Available

❌ Unavailable

search_exact_match_impression_share

✅ Available

❌ Unavailable

search_impression_share

✅ Available

❌ Unavailable

search_rank_lost_absolute_top_impression_share

✅ Available

❌ Unavailable

search_rank_lost_impression_share

✅ Available

❌ Unavailable

search_rank_lost_top_impression_share

✅ Available

❌ Unavailable

search_top_impression_share

✅ Available

❌ Unavailable

top_impression_percentage

✅ Available

❌ Unavailable

trueview_average_cpv

✅ Available

❌ Unavailable

units_sold

✅ Available

✅ Available

value_per_all_conversions

✅ Available

❌ Unavailable

value_per_all_conversions_by_conversion_date

✅ Available

❌ Unavailable

value_per_conversion

✅ Available

❌ Unavailable

value_per_conversions_by_conversion_date

✅ Available

❌ Unavailable

value_per_current_model_attributed_conversion

✅ Available

❌ Unavailable

video_quartile_p25_rate

✅ Available

❌ Unavailable

video_quartile_p50_rate

✅ Available

❌ Unavailable

video_quartile_p75_rate

✅ Available

❌ Unavailable

video_quartile_p100_rate

✅ Available

❌ Unavailable

video_trueview_view_rate

✅ Available

❌ Unavailable

video_trueview_views

✅ Available

❌ Unavailable

view_through_conversions

✅ Available

❌ Unavailable

visits

❌ Unavailable

✅ Available

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