What is Kwanko?

Kwanko is an affiliate and performance marketing platform. Unlike standard digital ad sources, Kwanko does not use the traditional campaign → ad group → ad hierarchy in the same way. Instead, its naming is built by concatenating multiple fields separated by // .

Naming Structure Overview

Level	Field(s) used	Separator
Advertiser	`campaign_name`
Campaign	`campaign_name` // `promotional_method` // `website_per_language_name`	`//`
Ad Group	`campaign_name` // `promotional_method` // `website_per_language_name`	`//`
Ad	`campaign_name` // `promotional_method` // `website_per_language_name`	`//`
Conversion	`type` // `state` // `tracking_pixel` // `tracking_origin`	`//`

Advertiser

The advertiser name comes directly from the campaign_name field in Kwanko — no concatenation needed.

Example

If campaign_name = Nike_FR, then the advertiser will appear asNike_FR.

Custom Dimensions to Create

To extract individual fields from Kwanko's concatenated names, you need to create custom dimensions using Split value in Dimension Mapping.

Campaign-level dimensions

1. Click your avatar at the bottom of the page, then select Workspace Settings

2. From the navigation bar, select Dimension Mapping in the Workspace section.

3. Click Create dimensions at the top right of the page

4. Select the Kwanko source

5. (Optional) Add a condition in WHEN

6. In THEN, use Split value then select Campaign Name

7. Split by ' // '

8. Select the position of the field you want to extract:

Position 1 → campaign_name
Position 2 → promotional_method
Position 3 → website_per_language_name

Ad Group and Ad-level dimensions

Repeat the same steps for ad group and ad-level dimensions. Use Ad Group Name or Ad Name as the field to split, with the same positions (1, 2, 3).

Click here to learn more about creating custom dimensions.

Custom Conversions

1. Click your avatar at the bottom of the page, then select Workspace Settings

2. From the navigation bar, select Metrics in the Workspace section.

3. Click Create metric

4. Select Custom Conversions

5. Select the Kwando source

6. In WHEN, choose Field value, then select value(s).

Note: For conversion naming, fields are separated by //:

type: type of conversion (e.g., download, lead, sale)
state: status of the conversion (e.g., approved, pending_approval, rejected)
tracking_pixel
tracking_origin (e.g., tracking, tracking_no_consent)

Click here to learn more about creating custom conversions.

Popcorn Metrics