What is Viant?

Viant is a demand-side platform (DSP) used to plan, buy and measure programmatic display, video, CTV and audio campaigns. You connect it to spyne with your Viant login, then select the Advertisers you want to bring into your workspace.

Field Mapping Reference

spyne level	spyne field	Viant field
Partner (Agency)	`source_partner_id`	`agency_id`
Partner (Agency) name	`source_partner_name`	`agency_name`
Account	`source_account_id`	`advertiser_id` + `location_country_code`
Account name	`source_account_name`	`advertiser_name` (falls back to `advertiser_id` when empty)
Campaign	`source_campaign_id`	`campaign_id` + `order_id`
Campaign name	`source_campaign_name`	`campaign_name` + `order_name`
Ad Group	`source_adgroup_id`	`line_id`
Ad Group name	`source_adgroup_name`	`line_name`
Ad	`source_ad_id`	`creative_id`
Ad name	`source_ad_name`	`creative_name`

📌 Keep in mind

Your Account ID combines the Viant advertiser with its country, so the same advertiser running campaigns in several countries appears as one distinct account per country in spyne. Likewise, a Campaign combines Viant's Campaign and Order levels, so what you see as one campaign in spyne always corresponds to one Campaign/Order pair in Viant.

Conversions from Viant

You can use these conversion names to build a Custom Conversion to extract Viant conversions and retrieve them in spyne.

Conversion name (displayed value)	Source (Viant report)	Raw metric (volume)	Raw metric (value)	Granularity level
`{pixel_name}`	conversion (pixel)	`conversions`	`revenue`	Ads + Campaigns
`{pixel_name} (Unique)`	conversion (pixel)	`conversion_up`	—	Ads + Campaigns
`{pixel_name} - Post Click`	conversion (pixel)	`post_click_conversions`	`post_click_revenue`	Ads + Campaigns
`{pixel_name} - Post Click (Unique)`	conversion (pixel)	`post_click_conversion_up`	—	Ads + Campaigns
`{pixel_name} - Post View`	conversion (pixel)	`post_view_conversions`	`post_view_revenue`	Ads + Campaigns
`{pixel_name} - Post View (Unique)`	conversion (pixel)	`post_view_conversion_up`	—	Ads + Campaigns
`{pixel_name} - Item View`	conversion (pixel)	`item_view`	—	Ads + Campaigns
`{pixel_name} - Other`	conversion (pixel)	`other_conversions`	—	Ads + Campaigns
`Viant - Landing Page`	conversion (action type)	`landing_page`	—	Ads + Campaigns
`Viant - Page View`	conversion (action type)	`page_view`	—	Ads + Campaigns
`Viant - Lead`	conversion (action type)	`lead` (→ `lead_conversions`)	—	Ads + Campaigns
`Viant - Purchase`	conversion (action type)	`purchase`	—	Ads + Campaigns
`Viant - Add To Cart`	conversion (action type)	`add_to_cart`	—	Ads + Campaigns
`Viant - Add Payment Info`	conversion (action type)	`add_payment_info`	—	Ads + Campaigns
`Viant - Initiate Checkout`	conversion (action type)	`initiate_checkout`	—	Ads + Campaigns
`Viant - Standard Conversion`	performance_age_gender (aggregated)	`source_conversions`	`source_conversions_value`	Ads + Campaigns
`Viant - Offline Purchases`	performance_age_gender (aggregated)	`source_offline_purchases`	`source_offline_sales`	Ads + Campaigns
`Viant - Click Conversions`	performance_age_gender (aggregated)	`source_click_conversions`	—	Ads + Campaigns
`Viant - Click Conversions (Unique)`	performance_age_gender (aggregated)	`source_click_conversions_up`	—	Ads + Campaigns
`Viant - View Conversions`	performance_age_gender (aggregated)	`source_view_conversions`	—	Ads + Campaigns
`Viant - View Conversions (Unique)`	performance_age_gender (aggregated)	`source_view_conversions_up`	—	Ads + Campaigns
`Viant - Conversions (Unique)`	performance_age_gender (aggregated)	`source_conversion_up`	—	Ads + Campaigns

Viant

What is Viant?

Field Mapping Reference

Conversions from Viant

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